ABC Fitness
Consultant
Proven track record in growth marketing and operations, delivering impactful insights and results across industries.
Consultant
Dallas, TX
Led a comprehensive project to revamp the web properties of ABC Fitness, ABC Glofox, and ABC Ignite, aligning them with brand standards, enhancing user engagement, and optimizing lead generation and conversion rates.
Vice President, Marketing
Dallas, TX
Clearview AI delivers the world's most extensive facial intelligence network, enabling law enforcement and government agencies to swiftly identify unknown persons of interest.
Director of Growth
Irving, Texas
Responsible for creating a repeatable, scalable and predictable online inbound demand generation engine which operates at sustainable 1:4 CAC:LTV unit economics, and a website backend to effectively convert web visitors to leads (MQL) to (SQL).
Sr. Manager, Marketing Activation
Dallas, Texas
Oversaw a team of interactive, content, digital, web and event marketers to execute omni-channel strategies that generate, nurture and convert pipeline, and maximize the lifetime value of customers.
Global Marketing Manager
Dallas, Texas
Managed the marketing department and demand generation efforts for Integrated International Payroll (iiPay), a market-leading, cloud-based global payroll software company.
Sr. Public Information Officer
Dallas, Texas
Led and supervised digital media, news media relations, citizen engagement platforms, campaign strategy and execution on behalf of the City of Dallas.
Electronic Media Specialist
Arlington, Texas
Responsible for development and management of electronic content and digital outreach for the City of Arlington Parks and Recreation Department, in Arlington, Texas.
Sr. Web Presence Professional
Plano, Texas
Supervised a team of four elite Web Presence Professionals servicing digital marketing needs for a vertical of more than 80 small to medium-sized clients across the country.
I've developed expertise in the private and public sector, in start-up, mid-market, and enterprise level companies, across B2C, B2B, B2G, producing a diverse skill set and mastery of key technology platforms.
I've driven go-to-market strategies and growth marketing initiatives across diverse industries, consistently delivering revenue growth and brand excellence through strategic digital marketing and operational execution.
Increased Clearview AI's annual recurring revenue (ARR) by 293% by streamlining top-performing channels.
Reduced marketing costs 62% YoY by optimizing lead sources and channels.
Enhanced RollKall’s CAC/LTV ratio to 1:10 (+369%) through the development of an account scoring model.
Drove a 314% year-over-year increase in ACTIVE Network’s pipeline through behavioral marketing segmentation.
Achieved a 248% year-over-year increase in sales-qualified leads (SQLs) for ACTIVE Network via targeted paid search and social channels.
Boosted unique sessions for ACTIVE Network by 235% through dynamic website consolidation.
Bachelor of Arts in Public Relations, with a Minor in Business Administration
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