Overview
As Vice President of Marketing, I was responsible for Inbound and Outbound growth strategies across State & Local, Federal, and Global verticals. In FY23, the team delivered outstanding results by reducing marketing expenses by 62% compared to the previous year, boosting net new Annual Recurring Revenue (ARR) by 293%, and ultimately generating 92% of the company's total sales opportunities.
Key Highlights
- Spearheaded digital marketing and growth hacking initiatives, elevating lead generation and enhancing brand awareness through SEO, SEM, and various digital strategies.
- Formulated and executed a comprehensive annual marketing plan, resulting in three consecutive quarters of net new ARR growth for the company.
- Established and tracked both short-term and long-term goals for internal teams, utilizing OKRs and KPIs.
- Oversaw the Marketing Department’s budget resulting in a 62% annual cost savings while simultaneously producing +293% in YoY ARR growth.
- Collaborated directly with the Chief Revenue Officer to attain MQL, SQL, and net new ARR Sales targets.
- Produced regular C-Suite and board-level attainment and projection reporting for key marketing metrics, which directly contributed decision-making.
