Overview:
As a consultant, I was asked to play a crucial role in managing and executing a comprehensive project aimed at revamping the web properties of ABC Fitness, ABC Glofox, and ABC Ignite. My primary focus was on aligning these web properties with brand standards and enhancing user engagement. I worked collaboratively with cross-functional teams to optimize lead generation and conversion rates, ensuring a seamless and impactful online presence for the brand.
Key Highlights:
- Project Management: Led and managed the ongoing project to revamp the web properties of ABC Fitness, ABC Glofox, and ABC Ignite, ensuring timely and successful completion.
- Brand Alignment: Ensured all web properties were consistent with ABC Fitness's brand standards, creating a cohesive and recognizable online presence.
- User Engagement: Developed and implemented strategies to enhance user engagement across the web properties, improving the overall user experience.
- Lead Generation Optimization: Focused on optimizing the websites for lead generation, employing best practices in SEO, content marketing, and UX design.
- Conversion Rate Enhancement: Utilized data-driven insights to improve conversion rates, making strategic adjustments to web design and content.
- Collaboration: Worked closely with cross-functional teams, including marketing, design, and IT, to align web development efforts with overall business objectives.
- Performance Monitoring: Continuously monitored and analyzed website performance metrics, making data-informed decisions to drive improvements and achieve project goals.
