Overview
As head of Marketing, managed marketing and demand generation efforts for Integrated International Payroll (iiPay), a market-leading, cloud-based global payroll software company owned by private equity group Teakwood Capital.
Key Highlights
- Generated $29M in pipeline during FY17 (+314% YoY) through behavioral marketing campaigns and highly targeted audience segmentation.
- Oversaw the business development and demand team to effectively execute target market prospecting, campaign strategy and reporting, and BANT-qualify leads, producing a +560% YoY increase in MQLs.
- Product managed a proprietary analytics dashboard which focused on contemporary data visualization and customer usability. Realized 73% customer adoption.
