Overview
As Senior Manager, I managed a team of interactive, content, digital, web and event marketers who executed omni-channel strategies that generate, nurture and convert pipeline, and maximize the lifetime value of customers.
Key Highlights
- Restructured digital marketing initiatives for high value content download and RMI campaigns resulting in a +248% YoY increase in SQLs from paid search and social channels.
- Project managed the consolidation of 42 domestic and international web properties within a corporate website resulting in +54% YoY increase in unique session traffic.
- Project managed the design and development of a dynamic web property resulting in +229% YoY increase in unique session traffic and $1.2M in net new pipeline.
